Experiential Marketing Knowledge

What are the X-Factors, and how do they work? What are the latest experiential marketing trends?  How can I customize my marketing events, conferences, exhibits and mobile marketing projects into true customer experiences using these principles?  What are the latest experiential marketing trends?

Find the answers to these important questions by checking out John’s informative white papers, expert interviews and useful industry links.  

• Experiential Marketing: Text & Video Blogs

To download an overview of the X-Factors Concept, click below.

• The 10 X-Factors to Success: An Introduction
• X-Factor 1: Know Your Audience »
• X-Factor 2: Objectives »